Confessions Of A Marketing Addict Confessions Of A Marketing Addict
Confessions Of A Marketing Addict Confessions Of A Marketing Addict Confessions Of A Marketing Addict Confessions Of A Marketing Addict Confessions Of A Marketing Addict Confessions Of A Marketing Addict Confessions Of A Marketing Addict
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Monday, February 12, 2007

The Philippines' Next Top Model

Yes, my supermodel fantasies have been fed. Behold the new photos!

I've been asked since last year to submit my photo for marketing seminars I'm being asked to conduct. Being blessed with all the procrastination genes that the world can offer, I never got around to doing so. I would cancel my scheduled photo shoot at the last minute. So much so that my uber-favorite photographer, Toy Magtaas (Sister! What will my life be like when you finally leave for Dubai?! Waah!), has given up on me.

Finally, Toy was able to drag me to his studio, handcuff me to the make-up artist's chair and got me to do the much-delayed photo shoot.

Ladies and gentlemen, there really is karma and life as we know it really comes full circle. That photo shoot was my clients' payback time for all the torture and agony I subjected them during photo shoots.

Twist your body! (How, Toy? When one has fats all over the place, twisting anything becomes a challenge.)
Turn your neck! (While twisting my body?! Are you purposely trying to break my veins?!)
Look down! Look Up! (Where, for God's sake, do you really want me to look?!)
Re-touch! She's sweating. (Well, anybody would under these lights.)
Move the electric fan to her face. (Yes and give me pneumonia while you're at it.)
The blazer is too big. (Darling, we buy suits for comfort. If I bought them in my actual size, I cannot move to pick up my stapler without bursting a seam.)
Relax your face. (I don't know how to relax. You should know that by now.)
Say "A" (A. I feel like an idiot.)
Unbutton your blouse. (WHY?! In case you have not noticed, I have no cleavage!)

4 hours later, voila! The official marketing consultant's photo.

But the work doesn't end there. We now move the photos to the computer where the Adobe magic begins.

Erase, erase the eyebags. (You had a scheduled photo shoot, why didn't you sleep early?!)
Blur those lines. (YEGADS! I have wrinkles now?!)
Blur the cheeks. (Damn, I have pores the size of moon craters.)
Smudge the blemishes. (Moral of the story? Don't dive if you don't want to have the map of Asia on your face in your 30s.)

10,000 years later – TADAHN!!! Damn, I gotta agree with Dean. I look hot. Sizzle, sizzle.

Wally jokingly refers to my photos as the Pantene photos. "Hailed as one of the most beautiful." Oh yes. Move over, Gretchen!

The verdict from the general public? 10 stars.

Sadly, no. I was not born looking that way although I like to delude myself that I was. Those amazing photos are a testament to the photographic talents of the gifted Toy Magtaas who does not create mere photos but works of art. I swear the boy can make a boring piece of meat look so succulent, you go hungry just staring at it.

I've always used Toy for my shoots unless the client has specified a particular photographer. He has spoiled me for all the other photographers. Plus, Toy possesses the uncanny ability of taking an image from a client's mind and transforming it into a photo that sells. Ultimately, that is what all advertising photos should do.

Unlike other photographers, I don't need a stylist, creative director or art director with Toy around. He knows exactly what I want him to do even though the creative briefing I gave him was explained in only 3 sentences. Toy delivers because he gets it that photographs must sell the product. It is not what he likes or wants that matters. It's the client's needs and wishes which, really, is the command of all photographers.

Well, of course, the shoot was free. Such is the beauty of a marketing consultant who brings referrals to the doorstep of her suppliers.

Toy Magtaas can be reached at +63.920.9218427 or +632.8898241. You may email him at toymagtaas@fastmail.fm.

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Marketing Confessions of Sunny whispered 11:15 AM
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. . .
Dear Branded Better,

So sorry for the very late reply to your question. Ahmmm...What's
Snap all about? It's a search engine but it allows your blog to display snap previews of the links on it. Quite nifty, actually. I learned about it from Xing (over at the Entrepreneur's Playground or was it The Marketer's Playground? One of those.)

I like using it because I get to preview the link on a site. If I don't like what I see, I don't have to click on the link just to check it out wasting a few more seconds of my life on something useless. LOL.

I'm not really the techie person here so, for info about Snap's techie whatever, I'm not the best one to ask. My friend, Dean, is better at this, though. You can ask him. I have link somewhere in this chaos to Dean. You just have to find it. Think of it like Treasure Island. Tee hee hee.

Hope that helps.

Cheers,
S.

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Thank You!

Okaaay - this is a super delayed reaction. Apologies but I've been busy lately.

Thank you for all the birthday greetings I received. I got quite a few after announcing it on my blog complete with blaring music for the hearing impaired.

And how does it feel to be another year older?

Hmmm...I've decided that I shall be 35 years old forever.

Many, many thanks again for the birthday greetings, everyone!

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Marketing Confessions of Sunny whispered 11:02 AM
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. . .


Sunny S. Cervantes,
The Marketing Girl

The Marketing Girl

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Read My Confessions

This marketing consultant
feeds her writing
frustrations by
churning out
voluminous
marketing plans.

Welcome to my world!


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This Month's Nice Words

O-F C-O-U-R-S-E,
I bribed them.

Seriously, though,
MANY THANKS for the
privilege of working
with all of you and
the honor of being
considered your friend.


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"Sunny is a pleasure
to work with.
She takes a practical
approach to business
problems and is very
precise and accurate
in explaining situations.

-Alex Blom-
Owner, Media Diseno


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